Loterías Keyvisuals

A set of 3 illustrated keyvisuals for Loterías y Apuestas del Estado campaign: ‘Mi Sueño’. The idea of Contrapunto BBDO was to represent 3 dreams of your loved ones that you would make come true if you won the lottery: a trip for your father, a winery for your brother and a house on the beach for your mother. 

Client: Loterías y Apuestas del Estado

Agency / Creative Direction: Contrapunto BBDO

Production Company: Valentina’s Factory

Loterias Keyvisual 01 - Airplane
Loterias Keyvisual set up
Loterias Keyvisual 03 - Winnery
Loterias Keyvisual 02 - Woman in Beach
Loterias Keyvisual 01 - Airplane close up
Loterias Keyvisual 03 - Winnery Close up