A set of 3 illustrated keyvisuals for Loterías y Apuestas del Estado campaign: ‘Mi Sueño’. The idea of Contrapunto BBDO was to represent 3 dreams of your loved ones that you would make come true if you won the lottery: a trip for your father, a winery for your brother and a house on the beach for your mother.
Loterías Keyvisuals
Client: Loterías y Apuestas del Estado
Agency / Creative Direction: Contrapunto BBDO
Production Company: Valentina’s Factory
