Contrapunto BBDO and Valentina’s Factory entrusted me these keyvisuals for Spain’s National Lottery and Gambling Agency (Loterías y Apuestas del Estado). The concept of this campaign developed by Contrapunto BBDO was to represent your loved ones dreams that you would make come true if you won the lottery: a trip for your father, a winery for your brother, a house on the beach for your mother, a road-trip for your sister, a trip to Japan for your friend and a sailboat for your father.
Client: Loterías y Apuestas del Estado
Agency / Creative Direction: Contrapunto BBDO
Production Company: Valentina’s Factory