Loterías Keyvisuals

Contrapunto BBDO and Valentina’s Factory entrusted me these keyvisuals for Spain’s National Lottery and Gambling Agency (Loterías y Apuestas del Estado). The concept of this campaign developed by Contrapunto BBDO was to represent your loved ones dreams that you would make come true if you won the lottery: a trip for your father, a winery for your brother, a house on the beach for your mother, a road-trip for your sister, a trip to Japan for your friend and a sailboat for your father. 

Client: Loterías y Apuestas del Estado

Agency / Creative Direction: Contrapunto BBDO

Production Company: Valentina’s Factory

A trip for your father

Loterias Keyvisual 01 - Airplane
Loterias Keyvisual 01 - Airplane close up
Loterias Keyvisual set up

A sailboat for your father

A winery for your brother

Loterias Keyvisual 03 - Winnery

A house on the beach for your mother

Loterias Keyvisual 02 - Woman in Beach

A road-trip for your sister

A trip to Japan for your friend