Asisa Tranquilidad

2020 Summer TV Spot for Asisa.
The feeling of tranquility is in small details: a summer afternoon, the sun on your face, the breeze swaying your hair… We frame these details compositing with different screen formats and screen designs with the amazing illustrations of Karolis Strautniekas. Isolating the elements that make the scene a moment of peace and calm.
We come up with a very slow edit (7-second shots) and a smooth sound design to produce a calm space in between all the noise of the TV.

Once again I teamed up with Peter Cobo to carry the animation lead and all the after effects compositing part.

Client  Asisa
Agency   Wunderman Thompson Spain
Direction  Coppel
Dir Asst.  Quique Rod
Illustration  Karolis Strautniekas
Producer  María Abad
Animation Lead & Compositing  Peter CoboJorge Artola
Character Animation  Javier AraMagali García
3D Animation  Luis de la Barrera-Montenegro
Storyboard   Nuño Benito
Sound Design  Banjo Soundscapes
Mix & Effects  La Panadería