In the search to make all these data attractive to the public, Havas Worldwide created a beautiful story between a girl (Chloe) and a little kitten from the street, in which day by day a bond is created and ends with Chloe adopting the kitten.
Over these years the Chair Affinity Foundation Animals and Health research group has tried to get a closer look at the basic structure of the human-animal bond in both dogs and cats. On 2018 they developed a detailed scientific report about the relationships between French people and their cats.
I had the pleasure of illustrating and the animating these nice story in a series of infographics for a 1 minute video and social media assets.
Client Affinity Foundation
Agency Havas Worldwide
Creative Direction Diana Casadiego, Diana Uña
Art Direction & Animation Jorge Artola