erudit

Erudit is a people-centered startup company providing HRtech solutions and consulting services to Corporations, HR profesionals, Talent management and Learning departments or institutions. They entrusted me the development of a new identity, working together, we took their brand from visually focusing on deep technology to a more fresh and people centered brand.

 

erudit.ai

 

 

erudit logotype breakdown

Design System

erudit new color palette
erudit color palete gradients
erudit typography combinations

Work Sans + Nunito

A sleek typography combination in the same style of the logo expands the visual language in a consistent way and allows erudit to very easily communicate in the startup market.

Iconography

erudit icon set
With a new closed color palette, the logo variations create a quickly association to a tech/startup company.
erudit logo color variations
erudit splash