eave, The European Audiovisuals Entrepreneurs, invited us to take on an interesting challenge: conceptualise, direct and design a full rebrand of their identity as well as an extensive set of applications. eave holds a reputation for providing multiple types of training, consulting and networking opportunities for aspiring and accomplished film professionals who thanks to EAVE have attained multiple grants, nominations and awards worldwide. Our rebrand guidelines needed to be flexible enough to respond to eave‘s needs and deliver their various types of content in a clear and effective manner while maintaining overall coherence and cool, long lasting design values.
eave
Star Icon 15° Rotation
The Star Icon should always be rotated
15 degrees, using its center point as the
rotation axis.
Corporate Color Palette
eave’s RED & GRAY corporate color palette has been expanded to include additional shades. These shades can be combined with each other freely as long as the integrity of the brand is not compromised.
Typeface Usage
Consistent use of our corporate typeface Avenir reinforces eave’s brand identity. When using Avenir Font, please use the “Optical” kerning option.
Workshops Logotypes
This logotypes were created for each one of
eave’s divisions. They are available in positive
and negative versions
Alternative Color Palettes
These are additional color palette
specifically created for the different
divisions within eave.
Claim Guidelines & Safe areas
It is very important that eave’s claim is
always displayed correctly. Do not modify
its colors and styling, and always use the
correct and relative positioning of all elements.
Print Assets
Here are some example of
eave’s branding applications.
