Loterías 2022

One more year Contrapunto BBDO and Valentina’s Factory entrusted me these keyvisuals for Spain’s National Lottery and Gambling Agency (Loterías y Apuestas del Estado). The concept of this campaign developed by Contrapunto BBDO was to represent your loved ones dreams that you would make come true if you won the lottery: a road-trip for your sister, a trip to Japan for your friend and a sailboat for your father. 

Client: Loterías y Apuestas del Estado

Agency / Creative Direction: Contrapunto BBDO

Production Company: Valentina’s Factory

Sailboat

Japan

Camper