One more year Contrapunto BBDO and Valentina’s Factory entrusted me these keyvisuals for Spain’s National Lottery and Gambling Agency (Loterías y Apuestas del Estado). The concept of this campaign developed by Contrapunto BBDO was to represent your loved ones dreams that you would make come true if you won the lottery: a road-trip for your sister, a trip to Japan for your friend and a sailboat for your father.
Loterías 2022
Client: Loterías y Apuestas del Estado
Agency / Creative Direction: Contrapunto BBDO
Production Company: Valentina’s Factory
Sailboat
Japan
Camper
